We are the oldest, most respected, aging life care management practice in Rochester, New York. Proud members of the Aging Life Care Association and independently owned since our founding in 1988, our team of Licensed Social Workers and Registered Nurses have nationally recognized advanced credentials in geriatrics. Whether you are a local or long distance caregiver, we have the expertise to help ensure your loved one’s health and safety.
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Marsha Raines, LMSW, C-ASWCM, Founder and CEO
As one of the pioneers in Aging Life Care Management, Marsha has dedicated the past 35 years to providing comprehensive and holistic elder care planning. Recognized as a leader in the field of geriatric care, Marsha’s philosophy is that every client needs to be treated “just like she would like her own Mom or Dad to be treated, with courtesy, respect and compassion.” Marsha is a New York State Licensed Master Social Worker and is a Certified Dementia Practitioner. She holds a Certification in Care Management and is an Advanced Professional with the Aging Life Care Association. Outside of work, Marsha enjoys playing bridge and walking with our Assistant Care Manager, Ruach the Puppy!
Committed to helping her clients achieve the best quality care experience, Denise is a Registered Nurse with over 29 years of experience in developing, implementing and monitoring effective home care plans for frail and/or confused clients. Denise’s nursing expertise includes geriatrics, stroke rehabilitation, cardio pulmonary and oncology. Denise is certified as an Advanced Professional with the Aging Life Care Association. Denise mentors aspiring nurses, teaching them practical nursing skills. When not advocating for her clients, Denise enjoys spending time with her multi-generational family.
Passionate about finding the best care solutions for elders, Sue is a Licensed Clinical Social Worker and is Certified as an Advanced Professional with the Aging Life Care Association. Sue has extensive professional experience working with elders and families in hospitals, mental health centers and nursing homes. She believes that compassion is the cornerstone of her work with elders. When not working, Sue can be found feasting on her husband’s home-made bread and spending time with her precious grandchildren.
Jodi has a B.S. in Nursing and a M.S. in Nursing Education from Roberts Wesleyan College. Her professional experience includes eight years as an RN Staff Nurse at Strong Memorial Hospital on a critical care unit with a focus on cardiopulmonary care. In addition to her expertise in cardiac issues, Jodi worked as a Registered Nurse Case Manager for Lifetime Care Home Health Care and Hospice for nine years. She has extensive professional experience helping elders with multiple chronic health care issues remain safely and comfortably in their home. As an Assistant Professor of Nursing at SUNY Genesee Community College, Jodi shares her passion for nursing and geriatric care with nursing students. In her spare time, Jodi is a “Soccer Mom” and enjoys hiking, skiing, and kayaking with her family. She is also a huge Disney fan!
Jennifer finds it a joy to work with older adults, honoring their dignity and choices as they age. Her prior work experience includes over twenty years as a Hospice Social Worker for Lifetime Care where she provided counseling, advocacy, and end of life education to patients and families. A compassionate Social Worker, Jennifer looks forward to helping families implement innovative safe and comfortable home care plans for adults with chronic, multiple medical issues and/or dementia. Jennifer has a Master of Social Work from Roberts Wesleyan College.
In Jennifer’s free time, you can find her cooking with family, in a yoga class or walking her 2 dogs.
Cathy is the professional that you have been looking for when it comes to caring for aging parents suffering from memory loss and confusion! Cathy is a NYS Licensed Practical Nurse and has a master’s degree in Healthcare Administration. Prior to joining our practice, Cathy has had more than thirty years of professional experience with dementia care. She is a devout advocate for person-centered care. Her goal is to help each elder live life to the fullest, at the least restrictive level of care possible, and to ease the burden of care on their families. With 30 years of long-term care nursing and nurse care management in a variety of settings, she is well prepared to provide education, advocacy, and support to caregiving families. As an Adjunct Professor at Roberts Wesleyan College, Cathy educates and mentors peers. In her free time, Cathy enjoys hiking, kayaking, and fishing. She also enjoys helping people of all ages meet their fitness goals through coaching and support.
Ruach the Puppy is a very valuable member of our team! Passionate about visiting elders, Ruach’s soft fur and loving spirit brings joy to everyone! We can always depend on Ruach for paper shredding. Although only ten pounds, Ruach is also a fierce guard dog and is quick to alert Marsha to any squirrel that dares to invade our sidewalk. When not working as an Assistant Care Manager, Ruach keeps busy taking walks, chewing on liver treats, and taking naps.
While searching for a reputable organization to perform a PRI for my 95 year old Dad I reached out to Aging Well Rochester.Marsha Raines returned my call immediately (I left messages with others and waited a few days) she put me in touch with her nurse Jodi Limner who scheduled a no non sense quick appointment at a very reasonable cost (others had a higher price plus travel charges).I would highly recommend Aging Well Rochester with your elder care!!
We were overwhelmed with choices and had more questions than answers when faced with moving a family member into assisted living. Marsha helped tremendously to prioritize our actions and narrow our choices. She answered all of our questions and put us at ease. I highly recommend her.
Marsha was so helpful during the time when my elderly father was ill. Every time I reached out via email or voice mail, she returned my messages almost immediately, within the same day, even when it was after working hours. She helped my family cut through the conflicting information that I was getting from various sources regarding elder care in the Rochester, NY area. I feel that we were able to save time and focus on the important things after meeting with her. So grateful.
My conversation with Ms. Raines was extremely useful. My life presented an opportunity to learn very quickly about assisted living options in the Rochester area. After a detailed conversation, she was able to recommend three sites which fit our needs. Without her help, we'd still be looking at sites and not be able to focus our efforts on the details of actually moving.
I continue to be so grateful for the care and expertise that we received from Marsha, Sue, Ester and the rest of the team at Aging Well Rochester for our Mom. It was such a relief to know that we could count on them to provide kind, warm support to all of us. The other thing that was so important was their knowledge and understanding of the different options available to us and the best ways to work with other professionals in the field of elder care. We can’t thank them enough!
Marsha was a HUGE support in helping our family find quality care for my Mom who has Dementia. She took the time to answer our questions and concerns with respect and compassion. I am glad that we got to meet with her. She’s put a lot of my family’s concerns at ease and is always there if we need her. I wish more people acted with kindness such as this in the medical field - the world would be a better place!
Thank the good Lord that my wife researched and was able to find Aging Well Rochester and Marsha Raines when my daughter suffered a serious stroke. We had moved to Florida three years earlier and it was not possible to visit her and help with the needed healthcare management.Marsha and Jodi were there to guide us through the process to insure that she could be placed in a facility that could properly provide the care she needed. Given the healthcare crisis in this country, this was not an easy process.They were there each step in securing the best possible care and provided relief from the guilt we felt being so far away from Rochester. The compassion and professionalism of Marsha and Jodi were second to none. We are so very grateful for the service they provided throughout.
I reached out to Marsha @ Aging Well Rochester at a critical point when my dad was hospitalized and needed advice and assistance with coordinating next steps. Within 48 hours, I had had an in depth initial consult with Marsha, agreed to retain her services, and she made calls and was able for me to put in motion a tour and his eventual placement at a wonderful and caring Hospice facility.After my dad's passing, Jennifer worked with my mom over the next few months as she adjusted to all the changes. She was kind and compassionate and very knowledgeable on the process my mom was going through.I would recommend Aging Well Rochester for straight forward advice and counsel to anyone who is feeling "lost" in the confusion and maze of options with aging loved ones.
Marsha Raines provides much-needed assistance navigating a complex system during high-stress times. She is excellent at what she does. She asks important questions, listens, is efficient and very dependable.
Our family worked with Marsha Raines of Aging Well Rochester at a crucial moment when our mother was experiencing a decline in her physical capacities after living on her own for most of her adult life. Marsha was our guiding light throughout the process: explaining, with compassion, the various options for Mom; guiding us through the application process for both rehab and long-term care; and ultimately, settling Mom in at her wonderful new home where she is safe, comfortable and happy. I wholeheartedly recommend Aging Well Rochester!
Was connect with Marsha from Aging Well Rochester while searching for assistance with understanding the system and what is needed for elder parent. Marsha provided me with information, guidance, and took the time to explain differences between assisted living, independent living, and what questions to ask while interviewing for a new home for my mother. Valuable information. Marsha continues to follow up to assist if needed. Very pleased and so glad found Aging Well at a crazy time.
Coming to grips with a parent's decline and figuring out how to meet their needs can be a terribly stressful ordeal. Marsha and her team made it vastly less so. Marsha's calm demeaner, wisdom and professionalism were invaluable during the 8 months during which my father's needs were rapidly changing. She has a wealth of knowledge about resources available in the community and was able to bring them to bear quickly. I will be eternally grateful for the emotional support she provided during the entire journey.
At a time when you don't know what you don't know, Marcia knows! She asks the right questions, narrows the choices, and provides direction. She definitely helped us feel more confident as we moved forward, and she was thoughtful enough to follow up to be sure we were making progress. Highly recommend.
Marsha's experience and knowledge are invaluable to our family during this difficult time! We can now take the necessary steps for our parents' care with confidence. Extremely helpful!
Marsha and staff were exceptional in their guidance though the difficult and unfamiliar journey of finding quality care for our aging parents. For over three years, they were able to anticipate needs, advocate for our parents, and provide support for them through various crises. We are so thankful for their expertise and compassion through all the changes. We highly recommend Aging Well Rochester to anyone seeking help with aging loved ones.
I just want to thank Aging Well Rochester for their assistance to complete an urgent PRI for my stepmother and also one for my father in case we needed it. The nurse went above & beyond to do that for us as we fortunately found a bed quickly for my stepmother. All went well & she is now receiving wonderful care at St. John's Home. Thank you Marsha and your staff - you made a difficult situation much easier.
Marsha Raines was incredible--responsive, caring and very knowledgeable. She helped me navigate options and provided excellent counsel. I highly recommend Aging Well to you if you are facing a difficult and emotional situation with a loved one who needs ongoing medical/rehabilitation placement and services. Marsha exceeded my expectations. Christine L.
Our initial consultation with Marsha Raines was very informative as it provided our family with a starting point concerning a long term care plan for our aging father. Her knowledge, experience and compassion allowed her to assess where each of us were in dealing with the emotional stress of the situation and provide recommendations to get us moving in the right direct with a long term care plan. Marsha helped us narrow our focus to ask the right questions regarding our next steps in care for our father. Thank you Marsha!
We were exceptionally fortunate to have Marsha Raines of Aging Well Rochester assist us in placing my wife in an appropriate facility. She guided me through all the paperwork, answered every question I had and resolved every impediment that we found in the process!Thanks so much Marsha!
We received great service from Marsha. Highly recommend. Navigating rehab and long-term care can be daunting. Marsha breaks down the ins and outs and helps bring the family to consensus on the best next steps.
Our family reached out to Aging Well Rochester for an understanding of the options and to seek clarity as to next steps for our elderly father regarding his future care. Marsha provided our family with the assistance, guidance and resources necessary to make a decision that was best for our father. Marsha's response to e-mails and phone calls was always in a timely manner and we truly appreciated all of her knowledge and expertise and would not hesitate to recommend Aging Well Rochester!!
Marsha understands the world of aging and the decisions that need to be made. She has both the education and experience to navigate a complex system to secure the best care as well as the expertise to guide throughout the process. My wife and I are grateful for her depth of knowledge, experience, skill, and compassion. We plan to use her as a resource for years to come!
Marsha Raines and her team have been a gift to my family. I'm on the West Coast, and her local knowledge has been extremely valuable in locating care options and knowing what to look for. Her direct style does not shy away from talking about tough issues, and in fact, makes it easier to devise a care plan. Marsha is a gem.
I truly appreciate the advice Marsha has to share. She has a great way of putting things into perspective and knows her stuff! Thank you for the advice, help, and input while trying to figure out the next steps with my parents.