We are the oldest, most respected, aging life care management practice in Rochester, New York. Proud members of the Aging Life Care Association and independently owned since our founding in 1988, our team of Licensed Social Workers and Registered Nurses have nationally recognized advanced credentials in geriatrics. Whether you are a local or long distance caregiver, we have the expertise to help ensure your loved one’s health and safety.
Meet Our Team:
As one of the pioneers in Aging Life Care Management, Marsha has dedicated the past 35 years to providing comprehensive and holistic elder care planning. Recognized as a leader in the field of geriatric care, Marsha’s philosophy is that every client needs to be treated “just like she would like her own Mom or Dad to be treated, with courtesy, respect and compassion.” Marsha is a New York State Licensed Master Social Worker and is a Certified Dementia Practitioner. She holds a Certification in Care Management and is an Advanced Professional with the Aging Life Care Association. Outside of work, Marsha enjoys playing bridge and walking with our Assistant Care Manager, Ruach the Puppy!
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Committed to helping her clients achieve the best quality care experience, Denise is a Registered Nurse with over 29 years of experience in developing, implementing and monitoring effective home care plans for frail and/or confused clients. Denise’s nursing expertise includes geriatrics, stroke rehabilitation, cardio pulmonary and oncology. Denise is certified as an Advanced Professional with the Aging Life Care Association. Denise mentors aspiring nurses, teaching them practical nursing skills. When not advocating for her clients, Denise enjoys spending time with her multi-generational family.
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Passionate about finding the best care solutions for elders, Sue is a Licensed Clinical Social Worker and is Certified as an Advanced Professional with the Aging Life Care Association. Sue has extensive professional experience working with elders and families in hospitals, mental health centers and nursing homes. She believes that compassion is the cornerstone of her work with elders. When not working, Sue can be found feasting on her husband’s home-made bread and spending time with her precious grandchildren.
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Jodi has a B.S. in Nursing and a M.S. in Nursing Education from Roberts Wesleyan College. Her professional experience includes eight years as an RN Staff Nurse at Strong Memorial Hospital on a critical care unit with a focus on cardiopulmonary care. In addition to her expertise in cardiac issues, Jodi worked as a Registered Nurse Case Manager for Lifetime Care Home Health Care and Hospice for nine years. She has extensive professional experience helping elders with multiple chronic health care issues remain safely and comfortably in their home. As an Assistant Professor of Nursing at SUNY Genesee Community College, Jodi shares her passion for nursing and geriatric care with nursing students. In her spare time, Jodi is a “Soccer Mom” and enjoys hiking, skiing, and kayaking with her family. She is also a huge Disney fan!
Jennifer finds it a joy to work with older adults, honoring their dignity and choices as they age. Her prior work experience includes over twenty years as a Hospice Social Worker for Lifetime Care where she provided counseling, advocacy, and end of life education to patients and families. A compassionate Social Worker, Jennifer looks forward to helping families implement innovative safe and comfortable home care plans for adults with chronic, multiple medical issues and/or dementia. Jennifer has a Master of Social Work from Roberts Wesleyan College. 
Cathy is the professional that you have been looking for when it comes to caring for aging parents suffering from memory loss and confusion! Cathy is a NYS Licensed Practical Nurse and has a master’s degree in Healthcare Administration. Prior to joining our practice, Cathy has had more than thirty years of professional experience with dementia care. She is a devout advocate for person-centered care. Her goal is to help each elder live life to the fullest, at the least restrictive level of care possible, and to ease the burden of care on their families. With 30 years of long-term care nursing and nurse care management in a variety of settings, she is well prepared to provide education, advocacy, and support to caregiving families. As an Adjunct Professor at Roberts Wesleyan College, Cathy educates and mentors peers. In her free time, Cathy enjoys hiking, kayaking, and fishing. She also enjoys helping people of all ages meet their fitness goals through coaching and support.
Ruach the Puppy is a very valuable member of our team! Passionate about visiting elders, Ruach’s soft fur and loving spirit brings joy to everyone! We can always depend on Ruach for paper shredding. Although only ten pounds, Ruach is also a fierce guard dog and is quick to alert Marsha to any squirrel that dares to invade our sidewalk. When not working as an Assistant Care Manager, Ruach keeps busy taking walks, chewing on liver treats, and taking naps.
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