About Us

Aging Well Rochester has been offering private elder care consultation and care services in Monroe County, Rochester, NY for over 32 years. We are a private, professional team of Aging Life Care Professionals who are experienced in partnering with families to find a solution designed to help your loved one age well.  We have extensive expertise in working with frail, older adults with multiple chronic physical illnesses and/or who suffer from Alzheimer’s disease or dementia.

Worry free, confidential & compassionate care for parents.  That’s what we do!

Many people have never heard of an Aging Life Care™ Manager before. Check us out!

And learn more about Aging Life Care Managers in general.

Contact Us

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Our history

As a child, I was very close with my grandmother, Esther.  As a young adult, it was heart breaking to witness my beloved grandmother’s slow decline and the difficulties my care giving mother had finding resources to help.  This was my motivation for preparing for a career in aging.  I studied Gerontology at the University of Buffalo and then obtained a Master Degree in Social Work with a concentration in Aging at Columbia University.

I founded Aging Well Rochester in 1988 as “Marsha Raines & Associates.”  My vision was to create a practice that would focus on providing advice and assistance to families struggling with elder care issues.  My goal was to provide an option for families seeking an alternative to working with a traditional social service agency.  My commitment was to use my geriatric expertise and knowledge of community resources to find a customized solution designed to help elders live comfortably and safely in our community.

Over 32 years of practice, I have developed strong relationships with colleagues at home health service agencies, elder care attorneys, senior residences, nursing homes and other community agencies.  I enjoy sharing my in-depth knowledge of community resources with the families I work with so we can customize a care plan that is “just right” for their parent.  Of course, as a licensed social worker, I do not accept any kind of commissions or referral fees so families can be sure that my advice and referrals are what I genuinely consider the right fit for their loved one.

My practice expanded rapidly over the years and I am tremendously proud of our reputation as the premier Aging Life Care Professional practice in Rochester.  I find it incredibly rewarding to partner with families to untangle the complexities of elder care, navigate the service delivery system and help their aging loved ones “Age Well.”

On a personal note, I have been happily married for 38 years and am the mother of three fantastic young adults. I have lived in the Brighton community for 33 years and recently moved to Pittsford. I have personal experience with care giving as my father suffered from multiple chronic health issues and my dear mother had Alzheimer’s Disease. I’ve been there, the daughter with teenagers, a full-time job with way too much on my plate and horribly anxious about how to best help my parents!

After 32 years of Aging Well Rochester, I can honestly say that I love my career!  The best part has been getting to know and work intimately with so many families.  No matter what your ethnicity, religion, sexual orientation or gender identity, I welcome the opportunity to get to know you and explore how I can partner with your family to help the elder in your life. It would be my honor to get to know your family.

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How we are different

What makes an Aging Life Care Manager stand apart from the others is the commitment to stay focused on the needs of the client and family. Others may offer services for less, but what you receive cannot help but be influenced by the payment structure.

Hospital- or insurance-based case managers are employees of the health care system. They are good professionals. Their focus, however, is to address the issues of patients within the institution and to make efficient use of services for their organization.

We are based in the community and work with aging adults wherever they live. We provide continuity of care across all settings. We include the family and focus on improving quality of life for the older adult and their grown children.

Senior advisors are paid referral fees to suggest elder care facilities. As a general rule, they have a more limited sphere of knowledge and do not hold a professional degree needed to give them expertise in the 8 key areas of elder care. Only those facilities willing to pay a finder’s fee will be included in their list of suggestions. There may be a more appropriate option, but it will not be mentioned if the facility does not pay for referrals.

Because we are paid directly by you, we are independent and objective. Our focus is 100% on the needs of your family and your aging loved ones. We apply our considerable skill and years of training to your unique situation.

When the issue is safety and quality of life, you deserve the best!

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