We are the oldest, most respected, aging life care management practice in Rochester, New York. Proud members of the Aging Life Care Association and independently owned since our founding in 1988, our team of Licensed Social Workers and Registered Nurses have nationally recognized advanced credentials in geriatrics. Whether you are a local or long distance caregiver, we have the expertise to help ensure your loved one’s health and safety.
Fill in this form and one of our caring staff will get back to you.
Marsha Raines, LMSW, C-ASWCM, Founder and CEO
As one of the pioneers in Aging Life Care Management, Marsha has dedicated the past 35 years to providing comprehensive and holistic elder care planning. Recognized as a leader in the field of geriatric care, Marsha’s philosophy is that every client needs to be treated “just like she would like her own Mom or Dad to be treated, with courtesy, respect and compassion.” Marsha is a New York State Licensed Master Social Worker and is a Certified Dementia Practitioner. She holds a Certification in Care Management and is an Advanced Professional with the Aging Life Care Association. Outside of work, Marsha enjoys playing bridge and walking with our Assistant Care Manager, Ruach the Puppy!
Committed to helping her clients achieve the best quality care experience, Denise is a Registered Nurse with over 29 years of experience in developing, implementing and monitoring effective home care plans for frail and/or confused clients. Denise’s nursing expertise includes geriatrics, stroke rehabilitation, cardio pulmonary and oncology. Denise is certified as an Advanced Professional with the Aging Life Care Association. Denise mentors aspiring nurses, teaching them practical nursing skills. When not advocating for her clients, Denise enjoys spending time with her multi-generational family.
Passionate about finding the best care solutions for elders, Sue is a Licensed Clinical Social Worker and is Certified as an Advanced Professional with the Aging Life Care Association. Sue has extensive professional experience working with elders and families in hospitals, mental health centers and nursing homes. She believes that compassion is the cornerstone of her work with elders. When not working, Sue can be found feasting on her husband’s home-made bread and spending time with her precious grandchildren.
Jodi has a B.S. in Nursing and a M.S. in Nursing Education from Roberts Wesleyan College. Her professional experience includes eight years as an RN Staff Nurse at Strong Memorial Hospital on a critical care unit with a focus on cardiopulmonary care. In addition to her expertise in cardiac issues, Jodi worked as a Registered Nurse Case Manager for Lifetime Care Home Health Care and Hospice for nine years. She has extensive professional experience helping elders with multiple chronic health care issues remain safely and comfortably in their home. As an Assistant Professor of Nursing at SUNY Genesee Community College, Jodi shares her passion for nursing and geriatric care with nursing students. In her spare time, Jodi is a “Soccer Mom” and enjoys hiking, skiing, and kayaking with her family. She is also a huge Disney fan!
Jennifer finds it a joy to work with older adults, honoring their dignity and choices as they age. Her prior work experience includes over twenty years as a Hospice Social Worker for Lifetime Care where she provided counseling, advocacy, and end of life education to patients and families. A compassionate Social Worker, Jennifer looks forward to helping families implement innovative safe and comfortable home care plans for adults with chronic, multiple medical issues and/or dementia. Jennifer has a Master of Social Work from Roberts Wesleyan College.
In Jennifer’s free time, you can find her cooking with family, in a yoga class or walking her 2 dogs.
Cathy is the professional that you have been looking for when it comes to caring for aging parents suffering from memory loss and confusion! Cathy is a NYS Licensed Practical Nurse and has a master’s degree in Healthcare Administration. Prior to joining our practice, Cathy has had more than thirty years of professional experience with dementia care. She is a devout advocate for person-centered care. Her goal is to help each elder live life to the fullest, at the least restrictive level of care possible, and to ease the burden of care on their families. With 30 years of long-term care nursing and nurse care management in a variety of settings, she is well prepared to provide education, advocacy, and support to caregiving families. As an Adjunct Professor at Roberts Wesleyan College, Cathy educates and mentors peers. In her free time, Cathy enjoys hiking, kayaking, and fishing. She also enjoys helping people of all ages meet their fitness goals through coaching and support.
Ruach the Puppy is a very valuable member of our team! Passionate about visiting elders, Ruach’s soft fur and loving spirit brings joy to everyone! We can always depend on Ruach for paper shredding. Although only ten pounds, Ruach is also a fierce guard dog and is quick to alert Marsha to any squirrel that dares to invade our sidewalk. When not working as an Assistant Care Manager, Ruach keeps busy taking walks, chewing on liver treats, and taking naps.
Marsha Raines; Founder & CEO of Aging Well (Rochester, NY) is the woman that you need to consult with, if you have ANY questions regarding the broken, complicated, frustrating (understatement) & absolutely soul bending/breaking experience of having to care for your elder sister/brother/mother/father/aunt/uncle etc......in Rochester, NY (& likely nationally).Marsha's a "no bones, no hassle, get the job done," down-to-earth, honest, straightforward kind of business woman and she saved MY butt when it came to a serious communication breakdown between the ONLY facility that had occupancy availability for my elderly Mother.She works within an integrity level that is rare, by today's standards of what is professional.I cannot rave enough.....about her. If you are in need of someone with 35 years of experience in this radically changed & continually changing environment of healthcare for the elderly, I cannot think of anyone more qualified than Marsha Raines. I am very grateful to have made her acquaintance.
While searching for a reputable organization to perform a PRI for my 95 year old Dad I reached out to Aging Well Rochester.Marsha Raines returned my call immediately (I left messages with others and waited a few days) she put me in touch with her nurse Jodi Limner who scheduled a no non sense quick appointment at a very reasonable cost (others had a higher price plus travel charges).I would highly recommend Aging Well Rochester with your elder care!!
We were overwhelmed with choices and had more questions than answers when faced with moving a family member into assisted living. Marsha helped tremendously to prioritize our actions and narrow our choices. She answered all of our questions and put us at ease. I highly recommend her.
Marsha was so helpful during the time when my elderly father was ill. Every time I reached out via email or voice mail, she returned my messages almost immediately, within the same day, even when it was after working hours. She helped my family cut through the conflicting information that I was getting from various sources regarding elder care in the Rochester, NY area. I feel that we were able to save time and focus on the important things after meeting with her. So grateful.
My conversation with Ms. Raines was extremely useful. My life presented an opportunity to learn very quickly about assisted living options in the Rochester area. After a detailed conversation, she was able to recommend three sites which fit our needs. Without her help, we'd still be looking at sites and not be able to focus our efforts on the details of actually moving.
I continue to be so grateful for the care and expertise that we received from Marsha, Sue, Ester and the rest of the team at Aging Well Rochester for our Mom. It was such a relief to know that we could count on them to provide kind, warm support to all of us. The other thing that was so important was their knowledge and understanding of the different options available to us and the best ways to work with other professionals in the field of elder care. We can’t thank them enough!
Marsha was a HUGE support in helping our family find quality care for my Mom who has Dementia. She took the time to answer our questions and concerns with respect and compassion. I am glad that we got to meet with her. She’s put a lot of my family’s concerns at ease and is always there if we need her. I wish more people acted with kindness such as this in the medical field - the world would be a better place!
Thank the good Lord that my wife researched and was able to find Aging Well Rochester and Marsha Raines when my daughter suffered a serious stroke. We had moved to Florida three years earlier and it was not possible to visit her and help with the needed healthcare management.Marsha and Jodi were there to guide us through the process to insure that she could be placed in a facility that could properly provide the care she needed. Given the healthcare crisis in this country, this was not an easy process.They were there each step in securing the best possible care and provided relief from the guilt we felt being so far away from Rochester. The compassion and professionalism of Marsha and Jodi were second to none. We are so very grateful for the service they provided throughout.
I reached out to Marsha @ Aging Well Rochester at a critical point when my dad was hospitalized and needed advice and assistance with coordinating next steps. Within 48 hours, I had had an in depth initial consult with Marsha, agreed to retain her services, and she made calls and was able for me to put in motion a tour and his eventual placement at a wonderful and caring Hospice facility.After my dad's passing, Jennifer worked with my mom over the next few months as she adjusted to all the changes. She was kind and compassionate and very knowledgeable on the process my mom was going through.I would recommend Aging Well Rochester for straight forward advice and counsel to anyone who is feeling "lost" in the confusion and maze of options with aging loved ones.
Marsha Raines provides much-needed assistance navigating a complex system during high-stress times. She is excellent at what she does. She asks important questions, listens, is efficient and very dependable.
Our family worked with Marsha Raines of Aging Well Rochester at a crucial moment when our mother was experiencing a decline in her physical capacities after living on her own for most of her adult life. Marsha was our guiding light throughout the process: explaining, with compassion, the various options for Mom; guiding us through the application process for both rehab and long-term care; and ultimately, settling Mom in at her wonderful new home where she is safe, comfortable and happy. I wholeheartedly recommend Aging Well Rochester!
Was connect with Marsha from Aging Well Rochester while searching for assistance with understanding the system and what is needed for elder parent. Marsha provided me with information, guidance, and took the time to explain differences between assisted living, independent living, and what questions to ask while interviewing for a new home for my mother. Valuable information. Marsha continues to follow up to assist if needed. Very pleased and so glad found Aging Well at a crazy time.
Coming to grips with a parent's decline and figuring out how to meet their needs can be a terribly stressful ordeal. Marsha and her team made it vastly less so. Marsha's calm demeaner, wisdom and professionalism were invaluable during the 8 months during which my father's needs were rapidly changing. She has a wealth of knowledge about resources available in the community and was able to bring them to bear quickly. I will be eternally grateful for the emotional support she provided during the entire journey.
At a time when you don't know what you don't know, Marcia knows! She asks the right questions, narrows the choices, and provides direction. She definitely helped us feel more confident as we moved forward, and she was thoughtful enough to follow up to be sure we were making progress. Highly recommend.
Marsha and staff were exceptional in their guidance though the difficult and unfamiliar journey of finding quality care for our aging parents. For over three years, they were able to anticipate needs, advocate for our parents, and provide support for them through various crises. We are so thankful for their expertise and compassion through all the changes. We highly recommend Aging Well Rochester to anyone seeking help with aging loved ones.
I just want to thank Aging Well Rochester for their assistance to complete an urgent PRI for my stepmother and also one for my father in case we needed it. The nurse went above & beyond to do that for us as we fortunately found a bed quickly for my stepmother. All went well & she is now receiving wonderful care at St. John's Home. Thank you Marsha and your staff - you made a difficult situation much easier.
Marsha Raines was incredible--responsive, caring and very knowledgeable. She helped me navigate options and provided excellent counsel. I highly recommend Aging Well to you if you are facing a difficult and emotional situation with a loved one who needs ongoing medical/rehabilitation placement and services. Marsha exceeded my expectations. Christine L.
Our initial consultation with Marsha Raines was very informative as it provided our family with a starting point concerning a long term care plan for our aging father. Her knowledge, experience and compassion allowed her to assess where each of us were in dealing with the emotional stress of the situation and provide recommendations to get us moving in the right direct with a long term care plan. Marsha helped us narrow our focus to ask the right questions regarding our next steps in care for our father. Thank you Marsha!
We were exceptionally fortunate to have Marsha Raines of Aging Well Rochester assist us in placing my wife in an appropriate facility. She guided me through all the paperwork, answered every question I had and resolved every impediment that we found in the process!Thanks so much Marsha!
We received great service from Marsha. Highly recommend. Navigating rehab and long-term care can be daunting. Marsha breaks down the ins and outs and helps bring the family to consensus on the best next steps.
Our family reached out to Aging Well Rochester for an understanding of the options and to seek clarity as to next steps for our elderly father regarding his future care. Marsha provided our family with the assistance, guidance and resources necessary to make a decision that was best for our father. Marsha's response to e-mails and phone calls was always in a timely manner and we truly appreciated all of her knowledge and expertise and would not hesitate to recommend Aging Well Rochester!!
Marsha understands the world of aging and the decisions that need to be made. She has both the education and experience to navigate a complex system to secure the best care as well as the expertise to guide throughout the process. My wife and I are grateful for her depth of knowledge, experience, skill, and compassion. We plan to use her as a resource for years to come!
Marsha Raines and her team have been a gift to my family. I'm on the West Coast, and her local knowledge has been extremely valuable in locating care options and knowing what to look for. Her direct style does not shy away from talking about tough issues, and in fact, makes it easier to devise a care plan. Marsha is a gem.
I truly appreciate the advice Marsha has to share. She has a great way of putting things into perspective and knows her stuff! Thank you for the advice, help, and input while trying to figure out the next steps with my parents.
I hired Marsha Raines to help me find the best Nursing Home for my husband. She was professional, quick to answer any questions I had, told me all I needed to do, and quick find him the right place. She was extremely helpful and compassionate with this difficult undertaking . I highly recommend anyone searching for a home for their loved one call Marsha before doing anything else!
Marsha level of expertise in this field has been tremendous. She explained the changes that occurred in the nursing homes industry. She took the time to research nursing homes for me and this afforded me time to focus on my mother's medical needs. I found Marsha to be resourceful and committed to helping me through this difficult time. I would highly recommend her service to you.
We moved our mom to a memory care residence, and in just a few short weeks we realized that it was not the right place for her. Distraught that we had made a horrible mistake, we needed help. I contacted Marsha and she met with our family to help sort things out. She took our concerns seriously, consulted with other industry professionals to assess our mom, and found us a better place for her. Just two weeks later we were able to move mom to a wonderful residence that cares for her properly and gives us all peace of mind. We are so grateful for Marsha and her ability to navigate the challenging world of eldercare on our behalf.
My husband, Bradley, needed to be moved to an adult home due to my inability to continue caring for his needs. I had no idea where to turn until Marsha Raines name was given to me. It is very difficult to navigate this process while you are under stress and her kindness and actions got the process started making it much less painful. I highly recommend her for her insurance knowledge which was extremely helpful to me.Mary Ellen Hindson, Rochester, NY
Marsha Raines assisted our family through the most trying time of our lives with Mom. She was extremely knowledgeable about placement, finances local care available and placement. She was personally involved in contacting the care facility to assist in mom getting placement.Her recommendation of the Presbyterian Home was spot on. All grants recommended came through and we were able to continue her care until she passed away.Thank you Aging Well. I would recommend her services highly.
My parents needed more assistance than I could give working full-time in another state in 2015. They were facing medical issues and needed to move out of their beloved home of 60 years. Since then, Marsha and her team have been instrumental in supporting my parents, and me, through good times and bad. They arranged movers, set up and attended doctor appointments, arranged for aides and companions to assist my parents in living safely and independently, and checked in on them to be sure they were comfortable and happy. Marsha has been an incredible resource to me, providing information and advice when needed in a direct yet sincere manner. I feel relieved to know that Marsha is there to help when I can’t be, keeping me informed, and checking in when needed. She is an incredible resource and advocate for the elderly and their families.
I contacted Marsha two weeks ago. I quickly learned that a PRI, exam to determine the level of care was needed to go into a nursing home. I was given 10 local agencies that could do it. I chose "Aging Well". Marsha was so personable on the phone, getting all the fact. She was able to arrange the exam in 5 days. The nurse showed up on time and my aunt chatted away. Two days later I got an urgent call from my aunt begging me to find her a new place immediately, she had a horrible weekend and wanted out. So, I called Marsha back that same day and asked her to take our case on and help get my aunt placed ASAP. She was pleased to help. She sent me the 3 applications to the facilities my aunt wanted by the end of the day. She kept in close contact with me the next couple of days with words of encouragement while I scrambled to get the information. I submitted the first one. Marsha personally went into the facility and spoke to the intact person giving her more details of my aunt. 5 days later, I moved my aunt into the facility she wanted. Here is a photo of her reaction. Marsha is focused, very knowledgeable, explains the process well, upbeat and is very encouraging. I would work with her again in a heart beat. She is the best.
I have been working with Marsha since 2008 planning for the aging process and various transitions for my parents.She has always been incredibly helpful, knowledgable and available. Over the years she has grown the organization, but still maintains that level of support. Her manner is caring and supportive yet direct, a quality that I have found very comforting and helpful during stressful transitions. I can't recommend highly enough.
Aging well Rochester did an AMAZING job of helping my family deal with my experience and Hospitalization with Covid 19. Marsha worked with my children and family and the hospital staff to make sure that I would receive the care needed upon my return home. I can't thank them enough for making this experience as easy as it could be.
Living more than 500 miles away from Rochester, visiting my mother as often as we would like was a challenge. Luckily I found Marsha Raines and her colleagues at Aging Well Rochester. Their visits to my mom were so frequent and warm that the staff at the nursing home thought they were family! Actually that's how we think of them. In addition to the care and support for my mother, the feedback and advice Marsha and her colleagues provided us was always timely and helpful. I consider the day I found Marsha to be one of my luckiest. I can't imagine the last few years without Aging Well Rochester! Thank you for enriching my mother's life and ours.
Serving Rochester, New York; and Brighton, Fairport, Greece, Henrietta, Irondequoit, Penfield, Pittsford, Victor and neighboring communities