Aging Well Rochester: Care manager in Monroe County and Ontario County
3349 Monroe Avenue, Suite 122, Rochester, NY 14618
• All Care Managers Are Vaccinated •

Help for Elders and Caregiving Families

Mom wants to
stay at home

We are experts
in Aging-in-Place

"My husband
has Alzheimer’s"

We understand
and can help

Mom is
in the Hospital

Professional guidance
for discharge plans

for the
Best Assisted Living?

Help finding
the best
Nursing Home

Elder Care in Monroe County and Ontario County
Call: 585-271-0400

Susan C.
Recently our family had to make some tough decisions about my Mom’s care. She has advanced Alzheimer’s and needed to move from the facility she has been living in, but to where? We spoke with Marsha Rains and she helped us a great deal. She has much professional as well as personal experience working with elderly people and their families. She listened not only to “ the facts” that we needed to express, but also to our feelings; in fact she encouraged us to express how we were feeling and what we really wanted for Mom at this point. After she listened and understood the situation AND our feelings she was very informative and she objectively offered us good suggestions in a kind and understanding way. She helped us make - with confidence- what we believe is the best decision for Mom at this time. I am very satisfied and grateful for Marsha’s help and will not hesitate to call again if we need further help in the future.
Diane S.
Marsha was extremely helpful in addressing our questions and concerns. At the end of our discussion, we definitely had a plan of action. She was frank, yet tactful and sensitive at saying what needed to be said. We recommend her to any families dealing with care taking of elderly ones.
Kara R
Marsha is the calm in the storm. My stepmom fell and broke her back. I was spending 10 hours a day at the hospital, trying to work full time, and take care of my diabetic dad. I was completely lost and overwhelmed with all of the decisions that needed to be made, and didn’t know where to start, or who to trust. The guidance and explanations Marsha gave me were invaluable. I can’t thank her enough for her wealth of information and explaining what the options were and what to realistically expect.

More Testimonials

What We Do

We have the answers to your tough questions and the knowledge about services to help elders with medical issues, Alzheimer’s Disease or memory loss live safely and comfortably. Worry free, confidential and compassionate care for elders. That’s what we do!

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Aging In Place

Your Mom wants to stay home, with her beloved pet, on her own sofa, surrounded by family memories. Rely on our expertise to find the right support services to allow your parent to safely and comfortably age in place.

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Alzheimer's Support

If someone you care about is showing signs of forgetfulness and is having problems with independent living, we can help. Experts in Alzheimer's care, dementia and memory loss, we offer your family innovative and viable solutions.

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Crisis Help

Health emergencies can result in a hospitalization. Memory loss can lead to unsafe situations. Our team of professionals is on hand to help you with urgent situations, including hospital discharge planning.

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Concierge Placement

Whether Memory Care, Assisted Living or a Skilled Nursing Home, let us help you find the right match. We are totally independent and do not accept any commissions from care residences so you can rest assured that our advice is genuine.

Founded by Marsha Raines in 1988, Aging Well Rochester was the first private geriatric care management practice in this area. Marsha and her team are all Licensed Social Workers or Registered Nurses who have nationally recognized advanced credentials in geriatrics. Simply put, we are Rochester’s most qualified, independent experts in aging well.

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RN, Nurse Care Manager


LMSW, Social Work Care Manager


LPN, MSHA, Nurse Care Manager

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Resources for family caregivers

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Creating a Plan Together
For Everyone's Peace of Mind